Behind Maden Beauty

Meet Emma

A makeup and bridal artist and aspiring skin therapist, with a heart full of care for the people in her chair, and a gift for helping each one feel truly beautiful, comfortable and completely themselves.

Emma Maden, makeup and bridal artist and aspiring skin therapist

The Artist

Enhancing what is already there

Trained through the French Beauty Academy, where she is also a proud student ambassador, Emma brings a soft, considered hand and a warm heart to every face she touches. Her belief is a gentle one: the goal is never to cover you up, but to lovingly draw out the beauty that is already yours.

That care runs deeper than makeup. A real love of health, fitness and wellbeing shapes the way she works, treating your skin as something to nourish and look after rather than simply decorate, so that what glows on the surface is a reflection of feeling genuinely well.

Every appointment is unhurried and truly personal, a warm little pocket of time that is entirely yours, whether you visit Emma's studio in Coorparoo or she travels to you for a coastal wedding. It is you being looked after as much as made up, by someone who is qualified, genuinely kind, and quietly delighted to be there. The result is an elegance that reads as effortless, because it still, unmistakably, looks like you.

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The Person

The warmth behind the work

Ask anyone who knows her and the same words come back: loyal, warm, the friend with a heart of gold who has a way of bringing out the best in everyone around her. A devoted sister and daughter, family is everything to Emma, and she folds that same love into her work, so every person in her chair is met as a friend first and a booking second.

Away from the kit she is a dog lover, a wave chaser, a sunshine seeker and a devoted op-shop treasure hunter, just as happy with sand underfoot or a tent pitched under the stars, a good rummage through the racks, or a Star Wars marathon on the couch. A big kid at heart with a planner's mind, she pairs an easy, giggly sense of fun with the calm, organised reassurance that makes a booking feel gently handled from your very first message.

It is this warmth that people remember long after the makeup is done. You leave feeling seen, genuinely cared for and quietly more yourself, which for Emma is the whole point.

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For me, beauty is about more than the finished result. It is about creating an experience that makes someone feel confident, comfortable and cared for.

Emma Maden

Learning + Experience

Building my career in beauty

Emma trained through the French Beauty Academy, where she is also a proud student ambassador. She is qualified in each of the areas she offers, and is completing the Dual Diploma of Beauty Therapy and Salon Management at the end of the year, so you are in genuinely capable, caring hands.

She has never really stopped learning since, forever refining her craft, adding to her knowledge and taking on new techniques, treating every client as a chance to grow. You can read all about her studies in the Beauty Hub. As she builds her portfolio she offers her services at wonderful value, which means beautiful, unhurried, qualified care at a price that feels like a lovely find.

Dual Diploma of Beauty Therapy & Salon Management Completing 2026 · Student Ambassador

My Focus

Skin

Specialising in healthy, glowing skin, and always advancing her treatment knowledge so every complexion is cared for as much as it is enhanced.

Makeup

Bridal, occasion and editorial artistry, soft and timeless, designed to photograph beautifully and still look unmistakably like you.

Creative

Styled shoots, content and creative collaborations, where Emma loves to experiment and bring a fresh, considered eye to every brief.

Collaborations + PR

Work with me

Product gifting and PR packages are always welcome, with warm, considered content across Instagram and TikTok at @maden.beauty. Emma also partners with hair salons and studios who want to offer makeup as part of their service.

Let's Collaborate

Giving Back

A little care goes a long way

Emma believes a small moment of pampering can lift anyone's day. If you care for a community group, an aged care home, a charity, a school or a fundraiser, she would love to bring a little colour and confidence to your people. No set programme, just an open door.

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The Beautiful Products I Trust

DermalogicaMECCAMCoBeautyLilaMACNARSCharlotte TilburyBobbi BrownRare BeautyLaura MercierHourglassLa Roche-PosayDermalogicaMECCAMCoBeautyLilaMACNARSCharlotte TilburyBobbi BrownRare BeautyLaura MercierHourglassLa Roche-Posay

Client Love

Kind Words

★★★★★

“Genuinely one of the best facials I have had. Emma was so professional and made me feel relaxed and comfortable, she took her time and never rushed. I would absolutely come back.”

Facial Client

★★★★★

“Pure bliss! My skin feels so soft and amazing. Emma was professional, warm and caring, and explained everything about the treatment. Absolutely amazing.”

Skincare Client

★★★★★

“By far the best treatment so far. Emma was professional and warm, and really listened to where I needed more pressure. The head massage at the end topped it off.”

Massage Client

Let's work together

Have a question or wish to book a treatment or makeup service? Emma would love to hear from you.

Get in Touch